S H E L B Y  C O U N T Y

HEART OF AMERICA

PROBLEM

Shelby County Government embarked on its journey of recognizing the 200 year celebration of the county's founding. Leadership in the government wanted to implement a brand over the next couple of years uplifting all 7 cities with in Shelby County: Memphis, Collierville, Germantown, Lakeland, Millington, Arlington, Bartlett. 

SOLUTION

Our team wanted to maximize on the current branding for Shelby County, but highlight stories for every city. We delivered a fun and inspiring brand identity that captured the essence of 200 years, and the message of Shelby County being the "Heart of America".