Overton Park Conservancy
SUPERPOWERs
Audience/Perception Research Content + Material Development Website Strategy Development Digital Strategy
In the Center of It All
In 2019, Three(I) was hired to redesign and develop the website for Overton Park Conservancy - the oversight organization for Memphis’ oldest park. Challenge The Conservancy wanted to refresh our digital presence to showcase what the park has to offer, and to send a strong message that the park operates on community support. We are currently still using the website that we launched in 2012, and it is showing its age both technically and aesthetically.
The Challenge
The Conservancy wanted to refresh our digital presence to showcase what the park has to offer, and to send a strong message that the park operates on community support. We are currently still using the website that we launched in 2012, and it is showing its age both technically and aesthetically.
The Solution
Our goals were to develop branding to highlight Maxine’s relationships with people from all walks of life, design materials to support her fight against the harmful policies of the Trump administration, and partner with 1828 Media to provide creative strategy to build her email list and raise monetary contributions.
Our Results
1.4
+
Million Impressions
5
+
Stories Developed
2500
+
Digital Engagement
Awards Received
NYX Marcom Award: 2020 Silver Winner
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