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Best Ad Metric Tools for 2023

If you want to improve the success of your marketing efforts, you must have a good understanding of the performance of your advertising campaigns. To do this, you need to access the right metrics and tools. Non-profit and do-good brands need to track their data carefully to ensure that they can reach the right audience while staying within their budget.

In this post, we'll discuss some of the best ad metric tools for 2023, along with key information on diversity, equity, and inclusion. We'll also cover the importance of being consistent with your ad metric tools.

Let’s dive in with some of our favorite ad metric tools.


DashThis is a powerful analytics tool that allows you to track and analyze all of your advertising campaigns in one place. It integrates with a variety of platforms, including TikTok, Google Analytics (Including G4A) Facebook Ads, Bing, Instagram, SEMrush, Google AdWords, and more. This allows its users to get a complete picture of their ad performance. 

With DashThis, you can create customizable dashboards, set up automated reports, and collaborate with your team. They even have great resources such as KPI and dashboard examples to get you started. If you love educational content, you will appreciate their blog. They cover everything from marketing education to reporting and case studies. 

Google Analytics 

Google Analytics is a must-have tool for any digital marketer. It provides detailed insights into the performance of your website, including how users are interacting with your content and how well your ads are performing. 

With Google Analytics, you can see how many people are clicking on your ads, how much revenue they're generating, and how well your ads are converting. Overall, it’s a great tool to track the performance of your campaigns. Like most of the tools we are featuring, Google Analytics also allows for dashboard customization, detailed audience insights such as data on active users and lifetime value. There is so much that can be done with Google Analytics, and it’s common for brands to use it alongside another reporting tool.


Domo is a data visualization and analytics platform that helps you make sense of your advertising data. It allows you to connect to a variety of data sources, including social media platforms, ad networks, and CRMs, and create customized dashboards and reports. You can also share analytics securely with customers and partners. 

With Domo, you can see how your ads are performing in real-time and make informed decisions about your ad strategy. 


Another great ad metric tool is ChannelMix. This tool is a data integration and reporting platform that helps advertisers and agencies analyze and optimize their marketing efforts across multiple channels and touchpoints. It allows you to pull in data from various sources, including social media, email marketing, web analytics, and more, and create customized reports to track key metrics like impressions, clicks, conversions, and return on investment (ROI). 

One of the key benefits of ChannelMix is its ability to provide a holistic view of your advertising performance. By bringing together data from multiple sources, you can see how different channels and campaigns are contributing to your overall results and make informed decisions about where to allocate your resources. They are also known for their built-in data science models, allowing for more accurate forecasts and predictions. 


Think of Hootsuite as your planning and analytics sidekick, It's a social media scheduling tool that also offers a range of ad analytics tools. With Hootsuite, you can track the performance of your social media ads, see how well they're converting, and compare the results of different ad campaigns. Hootsuite also provides detailed insights into the demographics of your ad audience and how they're interacting with your content. 

If you're a non-profit working with a marketing team and prefer to manage both your organic and paid reporting efforts in one place, you will love the interface of this platform, including its ad metric tool. 

By providing insights into key metrics like impressions, clicks, and conversions, these capabilities provided by the platform can help you understand how well your campaigns are performing, identify areas for improvement, and make data-driven decisions to optimize your strategy. 

Diversity, Equity, and Inclusion (DEI) 

It's also important to focus on diversity, equity, and inclusion as they are critical to the success of a marketing campaign. If you're not tracking these metrics, you're missing out on a huge opportunity to learn more about your audience and make sure that they feel heard and represented. 

Diversity, equity, and inclusion are all terms that refer to the idea of making sure everyone is represented fairly. According to a study by Statista, customers in the US and the UK are 45% more likely to make a purchase if the ad was inclusive and representative. 

When it comes to tracking ad campaign metrics, diversity means that your data includes people from various demographic segments. It also means providing them with an inclusive experience with your advertising. This is why A/B testing, having a plan to diversify representation in your marketing and using a metric ad tool is key. 

Establishing Consistency with Ad Metric Tools 

One key factor to keep in mind when it comes to ad metrics is the importance of consistency. No matter what metric you track, or which platform you use to measure your results, it's important to keep your tracking and measurement consistent over time. This allows you to compare your baseline data to week-over-week and year-over-year data, and get a better understanding of the overall performance of your campaigns. 

While it's true that no ad metric tool is 100% accurate, and different platforms may provide slightly different results, consistency is still key. By tracking the same metric or metrics over time, you can get a better sense of the trends and patterns in your data. 

For example, if you're tracking the cost-per-thousand impressions (CPM) of your campaigns, it's essential to use the same CPM metric across all of your campaigns and channels, even if the numbers aren't perfectly accurate. By keeping your tracking consistent, you can get a sense of how your CPM is changing over time, and identify any trends or patterns that may indicate the need for optimization. 

Overall, the key to getting the most out of your ad metric tools is to be consistent in your tracking and measurement efforts. By keeping your data consistent over time, you can get a better understanding of your advertising performance, identify areas for improvement, and make informed decisions.

In conclusion, DashThis, Google Analytics, Domo, ChannelMix, and Hootsuite are all considered some of the best ad metric tools for 2023. With all these tools available, there is no doubt that it is possible to manage every aspect of your online marketing campaign efficiently.

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