Do-Gooders Unite!
2,800%
increase in Facebook Engagement
Client: Congressional Black Caucus PAC

2,800%
increase in Facebook Engagement
Client: Congressional Black Caucus PAC
A People-First Agency
Because we work with clients whose values we support, Three(i) is more than just a marketing firm, we see ourselves as the creative sidekicks helping superheroes with their communication challenges and aspirations.
Our approach to communications
Our Logic Model
Our approach to evaluating and auditing communication programs is grounded in the Logic Model. The Logic Model is a widely used conceptual tool in program evaluation that prompts evaluators to consider all elements of the program and the relationships between them.
The Logic Model understands that organizations – be they associations, governments or corporations – operate in a complex environment which can facilitate or impede their success. Organizations also interact with stakeholders as they operate: members, volunteers, voters, taxpayers, citizens or customers.
Communication programs – like any program or service offered by an organization – begin with the decision by that organization to invest certain resources. More often than not, these are financial and human resources invested in communication and marketing. Those resources are then modified through specific activities – from planning and creating campaigns to producing and distributing the key vehicles. In the case of communication programs, words, images and sounds are transformed into outputs: the messages, vehicles and activities of a campaign or program. If they reach their intended audiences, those outputs can be said to generate outcomes: messages that reach their intended audiences frequently enough to be noted and remembered. Finally, if those messages are effective, they generate long-term impact in the form of changes to awareness, attitudes, behaviour and relationships both among stakeholders and among the broader external environment.
The power of the Logic Model as a framework for evaluation and auditing is that it guides the evaluators in where to look for the contributors to success and failure.

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