We are the future.
In order to build political power for historically underserved communities, we need to make sure they’re represented in decision-making bodies. That’s why we teamed up with the Latino Victory PAC to create a website showcasing the candidates who would reflect the Latino population they hope to serve.
We wanted the website to be useful for current and potential candidates, voters, and potential donors and supporters.
So we used motion graphics and polls to capture the attention of every audience. We made resources like endorsement questionnaires and candidate profiles easily accessible. And importantly, we made sure that people knew the mission of the organization as soon as they entered the site -- to build Latino political power and representation.
But we also made sure the website was useful for the organization itself by providing a WordPress training for the Latino Victory staff, so they could make updates to their own site as needed.