EDUCATE. ENGAGE. ELECT.
Over three months, we worked to enhance a digital campaign for the Congressional Black Caucus PAC, an organization dedicated to getting African Americans and non-black allies elected to the highest positions in Congress and activated at the polls. Our digital work used targeted outreach and engagement, compelling content, and real-time listening and reporting to encourage key stakeholders to get mobilized in support of CBC candidates.
We worked on design and content development for cbcpac.org, developed and managed social media content and events, and provided graphic design and video support. In just three months, we increased the overall average engagement of CBC PAC’s Twitter account by 700%, adding almost 500 new followers. We increased their Facebook engagement by 2,800% and page actions by 100%, and increased their Instagram reach by more than 1100%.
All of this work was integral to the successful 2018 midterm election results that saw 21 CBC PAC endorsed candidates, like Ilhan Omar, Antonio Delgado, and Lauren Underwood elected.